Free digital audit
A free digital audit of your club's website
Before anything is bought or built: we go through your club's website the way a supporter does, score it against the same framework we apply to every club, and send back a written report of the fixes that would matter most. It costs nothing, and the report is yours whatever you decide to do next.
What a scorecard looks like
Sample
Overall score
53out of 100
- UI/UX14/22
- Match9/22
- Content9/16
- Store11/15
- Account3/13
- Technical7/12
An example, not a club: the figures show what the card looks like, not a score anyone was given. Each area is worth the points beside it — 100 between the 6 of them, allocated by what a supporter actually needs — and the total is their sum. Your club’s report opens on this page with its own numbers.
See real scores: the Romanian League audit from September 2026- It costs nothing
- No fee, and no trial to start. We need the club's name and its address on the web — not access to your systems, and not a meeting first.
- You get a written report
- A score for each of the 6 areas, the findings each score rests on, and a list of fixes ordered by what they are worth against what they take.
- No obligation
- The report is yours to act on with your current supplier, with your own staff, or with us. Nothing in it depends on choosing OneNil.
What we look at
6 areas, each scored on its own criteria and weighted into a single figure out of 100. Every club is measured the same way, which is what makes one score comparable to another.
First impression and usability
What the site says in the first five seconds, whether a supporter can find things without being taught, whether it holds together on a phone, and whether the page labels itself properly — headings, link text, alternative text.
Worth 22 of 100
Match experience
The next fixture, the last result, the table and the squad: whether a supporter can see what is coming, follow what is happening and read what happened, without leaving for someone else's site.
Worth 22 of 100
Content and discoverability
News, match reports and the club's own storytelling — how much there is, how fresh it is, and whether any of it reaches someone searching for the club rather than typing its address.
Worth 16 of 100
Store and commerce
The official store as a supporter meets it: what is on sale, whether the product pages answer the obvious questions, and whether checkout, delivery and returns are clear before any money moves.
Worth 15 of 100
Supporter account
One sign-in for the club: membership, saved tickets and orders, notification preferences, and whether the data collected along the way is collected with permission.
Worth 13 of 100
Performance and security
How the site holds up and how it is looked after: how long a page takes to become useful on a phone on mobile data, whether it stays standing the day tickets go on sale, a valid certificate on every page, forms and sign-ins that submit securely, cookies and tracking declared before they run, and no platform left years behind its updates.
Worth 12 of 100
Case study · September 2026
We audited all 16 clubs in Romania’s top flight
Every site walked page by page and scored against one framework. The league averages 19.3 out of 100, and the best site — Oțelul Galați — takes 37.5. The same audit, run on your club, is free.
Read the audit- Clubs audited
- 16
- League average
- 19.3/100
- Weakest area
- App
How it works
Three steps, and only the first one needs anything from you.
You tell us the club
Send the club's name and website address through the contact form, or by email. If the store lives on a domain of its own, mention that too — it is scored on its own table.
We go through it as a supporter would
Public surfaces only, on a phone and on a desktop, against the fixed framework. Nothing is installed and no credentials change hands.
You get the report
What is strong, what is broken, and a ranked list of fixes. We will walk you through it if that helps, and leave you to it if it does not.
What is in the report
The same shape every time, so it can be handed straight to whoever is going to act on it.
A score for each area, and one overall figure.
Out of 100, weighted, with the arithmetic shown rather than asserted.
Findings with evidence.
Each one names the page, the heading or the piece of text it rests on, so nothing has to be taken on trust.
A ranked list of fixes.
Split by impact and by effort, so the quick wins come away from the projects.
An honest gap list.
Anything the audit could not reach — a members' area, an app we could not install — is marked not verified rather than scored zero.
Why we do this for free
Because it is the most honest sales pitch we have. We build websites, stores and apps for clubs, so a club whose match pages are broken is exactly who we would like to talk to — but the report is written to be useful on its own, and most of what it lists can be fixed by whoever already maintains the site. We would rather be the supplier a club picks after seeing clearly where it stands than the one it signs with before.
After the audit
The audit is week 0 of the fan programme.
If you want to act on the report with us, the six-week programme takes it from there: a platform fans stay on, campaigns that bring them back, and banners that turn the traffic into revenue. €500 a week, and the club decides whether to continue.
See the six-week programmeAsk for your club's audit
One message with the club's name and website address is enough to start.
An audit is a snapshot of a live website on the day it is reviewed, judged on what is publicly reachable. What it records about security is what anyone can see from outside — it is not a penetration test, a legal review or an accessibility certification — and the report claims nothing about what sits behind a login we were not given.